As a child, inventor and designer loved playing with toy cars. He created waytoplay for his son Joep – The unbreakable, weatherproof road set that is arnotoys.
Marise Jelles
Co-founder & Finance
Together with him she forms the heart and soul of the brand. In atelier arnotoys Marise creates beautiful hand-painted back&forth cars, does in-house product photography, propagates and grows plants.
Mirco Leardini
Marketing & Communication
Tells the world about waytoplay. He reaches out to parents and children.